Nike Air Max 97 Neon Seoul

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Products marked "48H✔" next to the size will ship within 2 days. Other items will ship within 5–14 business days, with an extension possible for unique pairs. Returns or exchanges are possible within 14 days of receiving your order.

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The Nike Air Max 97 Neon Seoul is the result of Nike's On-Air program—a global competition in which local designers from different cities created their own interpretations of the iconic Air Max 97. The winning design, from Seoul and designed by Gwang Shin, hit the global sneaker scene, debuting on April 13, 2019 , as the first drop in the series. The model draws inspiration from the all-night neon signs in the Korean capital and the Taegeuk symbolism of the country's flag—an aesthetic that will appeal to anyone looking for sneakers that intersect streetwear, local culture, and iconic '90s design. Every pair in Aplug's offering is authenticated and arrives in excellent condition.

The model's visual signature is based on the classic, wavy profile of the Air Max 97, with a jet black base and multi-layered horizontal stripes in neon shades of red, orange, white, and blue (Blue Lagoon). The stripes, made of translucent TPU overlays, imitate the effect of glowing neon signs—not so much decoration as a reference to Seoul's nighttime landscape. The distinctive Swoosh has a shiny, almost transparent finish in tonal red and pink, which stands out against the dark background. The sole contains a full-length, visible Air unit (smoky, transparent) embedded in black foam—both a technical marker and a visual element of the overall design. A low-profile tongue with a quick-pull lace closure and a heel loop make the shoe comfortable for everyday wear.

On the street , the Neon Seoul proves itself as a lifestyle shoe for everyday wear – in the city, on trips, or strolls. Its full Max Air unit provides genuine comfort during long walks, and the vibrant colors make it a premium styling tool. Wear it with dark jeans, joggers, or wide-leg denim – the contrast between the neon elements and the dark base is most striking in minimalist outfits. It's perfect for layering: under cropped jackets, bomber jackets, or oversized zip-up sweatshirts. In illuminated city scenes, the neon fully reveals itself – this shoe transforms into a nightlife accessory. Remember: avoid prolonged immersion in water (TPU overlays and glued elements do not like moisture), and clean with a thick brush; gentle cleaning with a soft brush and a damp cloth is standard care.

What are the features of the Nike Air Max 97 Neon Seoul?

• Full-length Max Air unit – A visible cushioning unit distributes pressure along the entire length of the foot, enhancing comfort over long walks and creating the distinctive "blister" look recognizable from the Air Max 97 of the 1990s.
• Multi-layer TPU panels in neon shades – translucent overlays imitate the effect of illuminated signs, providing the heart of the color concept without sacrificing durability; TPU naturally resists moisture to a lesser extent than other materials, so care should be taken.
• EVA/Phylon midsole foam works with Max Air to stabilize the foot and improve bounce with every step; lightweight yet durable construction is enough for everyday challenges.
• A shiny, translucent Swoosh in a red and pink tone – branding details that catch the light and enhance the neon aesthetic; a feature that changes under different lighting conditions.
• The low-profile tongue and quick-pull lacing system make it easy to put the shoe on quickly without having to lace it up; perfect for running to work or school.
• Heel loop – a practical detail that aids in putting on the shoe; visible on all Air Max 97s and also a functional element.
• Durable rubber with a tread for urban traction – the external sole provides a firm grip on asphalt, wet sidewalks and stairs; the black color makes it easy to keep clean.

How to choose the size of the Nike Air Max 97 Neon Seoul?

The Air Max 97 features a True to Size (TTS) fit for those with standard-width feet, requiring no adjustments. The upper is quite low-profile and form-fitting, so if you have wider feet, consider ordering half a size up (+0.5). If you plan on wearing thicker winter socks, the +0.5 is also crucial. For typical, narrow, or average-sized feet, the standard size will fit precisely and won't require additional stretching.