Ami Paris

Aesthetics:
AMI combines classic Parisian elegance with everyday comfort. The clothes are refined but not overly formal – it is utility fashion that works well both in the office and on the street. AMI style is a balance between tailoring and casual, often enriched with retro elements, oversize and graphic accents.

Colors and forms:
Subdued, Parisian palettes dominate – beige, navy, grey, black – sometimes broken by intense reds, blues or check patterns. Well-tailored coats, wide trousers, thick knits and loose jackets play a strong role here.

Recognizable symbols:

• The “Ami de Coeur” logo – the letter A with a red heart, inspired by Mattiussi’s childhood signature. It appears on sweaters, hats, T-shirts and accessories.

• Minimalist, clean prints and embroidery – no obtrusive branding.

Brand identity:
AMI is a brand that focuses on honesty, accessibility and a friendly nature . Mattiussi does not design clothes for the elite, but for real people – regardless of age, gender or lifestyle. Fashion shows are often staffed by friends and acquaintances of the brand, and the atmosphere around it remains informal, despite its global success.

Collections:
The brand creates both men's and women's collections, which often share a common design language - unisex styles, universal colors and comfortable form. Footwear, accessories and accessories are an extension of this philosophy - timeless, but with character.