New Balance 740
The New Balance 740 is a reimagining of the classic 2000s running shoe, now adapted for everyday wear. The shoe features a breathable open mesh upper and a segmented midsole for a sleek look. Additional elements like two-tone mesh and angular overlays add a unique visual character. The 740 features ABZORB technology in the midsole, which absorbs shock with a combination of cushioning and compression resistance. Additionally, reflective accents increase visibility, while a molded TPU 'N' logo adds style to the shoe. Multiple colorways are available, including a collaboration with atmos Pink that introduces pink and silver shades with custom insoles. The shoe is set to be available from October 2024.
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- New Balance 740
New Balance 740v2 White Marsh Green
New Balance 740v2 Black Gray Silver
New Balance 740v2 Aminé Benson Tech
New Balance 740v2 Grey Blue
New Balance 740v2 Sea Salt Phantom
New Balance 740v2 Heron Blue Vintage Indigo
New Balance 740 Triple Black
New Balance 740v2 White Silver Reflection
New Balance 740v2 Concord Grape
New Balance 740 Lunar New Year (2025)
NB 740 - a breath of fresh air from the New Balance stable
The New Balance 740 is a modern take on a beloved sneaker from the early 2000s. While maintaining its classic charm, it also introduces current design elements. The segmented midsole and sleek silhouette perfectly capture the spirit of the original style, combining nostalgia with modernity. Eye-catching pink and silver accents elevate its aesthetic, making it a fashionable model for many occasions.
The model has gained recognition thanks to exciting collaborations such as the atmos x NB 740 'Pink Vacation' , which highlight its unique aesthetic. With a mesh upper that provides excellent ventilation and shiny metallic details, it perfectly combines functionality with sophisticated style. These features not only enhance comfort but also allow you to stand out in dynamic conditions.
With its unique symbiosis of retro charm and modern elegance, the New Balance 740 is a great choice for those who want footwear that is both stylish and functional.
New Balance 740 Highlights
The New Balance 740 model stands out for its excellent breathability , effective branding and unparalleled comfort . Thanks to the open mesh upper, air circulates freely, which allows the feet to be kept cool for a long time of wearing. This feature is especially important for physically active people and for those from warm regions. Angled mesh inserts increase ventilation, while also adding visual appeal to the shoes.
The brand identity is expressed through the distinctive 'N' logo in molded TPU, which adds a unique look to the shoe. Reflective details improve visibility in low light, combining safety with a fashionable touch. These elements reflect contemporary trends in sports footwear while celebrating the brand's rich history.
When it comes to comfort, this model stands out thanks to its innovative cushioning technology. The ABZORB midsole effectively absorbs shocks, reducing the load during intense activities. Additionally, the N-ergy heel cushioning offers additional support, making it extremely comfortable to wear. Together, these solutions provide performance-oriented functionality without sacrificing style.
Perfect selection of materials
The New Balance 740 is made of selected materials that are designed to increase performance, durability and comfort. The open mesh upper guarantees excellent airflow, which means that the feet remain cool and dry, even during intense training. Such an element is especially important for athletes and for people who spend their time actively, where proper ventilation is key to comfort.
Equipped with a solid rubber sole, these shoes can handle heavy use, offering unmatched grip and durability. This durable base supports a variety of sports and provides stability on a variety of surfaces. Whether you're running, walking or training, you can count on the reliable performance of these shoes.
To provide excellent cushioning, the shoe uses the ABZORB midsole . Modern technology minimizes negative effects and is based on compression, which reduces pressure on the feet and joints. In addition, the N-ergy heel cushioning increases stability and comfort, offering support during dynamic movements. Additional medial elements contribute to structural integrity, ensuring a perfect fit during any type of activity.
It’s also worth mentioning that the metallic details not only contribute to the shoe’s aesthetics, but also reinforce the upper material, providing additional durability. These thoughtful solutions give the New Balance 740 a modern character while maintaining functionality. In this way, the footwear becomes both a high-performance choice and a stylish element of the sports wardrobe.
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