Palace x McDonald's

What's on the menu? Details of the Palace x McDonald's collection

This 15-piece collection is a feast for fans of both brands. The collection features apparel and accessories that blend the worlds of skate and fast food. The star of the show is the co-branded hoodie in classic black, red, and white.

• Each sweatshirt features that coveted oversized fit . The Golden Arches logo, mixed with Palace graphics, proudly struts across the front and back.
• Quality? Top-notch. Premium materials , solid cuffs , and reinforced hems. These are clothes that will last for years, not just one season.
• Price: $148 . It's not cheap, but you pay for style.

Plus, there are graphic tees (around $48 ) with those famous, cheesy Palace slogans and Maka branding. A must-have.

And for true skateboarders (and wall collectors) – a set of three skateboard decks (8.1, 8.25, and 8.375 inches). Each deck features unique graphics, combining Palace's roots with McDonald's visual style. For $180 , you get a set you can rip on the street or hang in your living room as a collectible . All in unisex sizes from S to XXL , so everyone can find a fit. Limited production makes these pieces a hot commodity worldwide.

How did the drop go?

The launch was August 14, 2023. The strategy? A phased approach, building suspense and exclusivity. Initially, access was only available via a QR code from an "As Featured In" meal. You had to visit a McDonald's location , order food, and only then could you buy merchandise. A treasure hunt, fast food style!

The real party took place on August 18th at a pop-up in Downey, California —the oldest operating Polo. It was a mecca for fans and collectors. Then, on August 25th, the launch moved to Palace flagship stores in London, New York, LA, and Tokyo, creating a global sense of exclusivity .

For the rest of the world (over 100 countries !), the full collection launched on a dedicated microsite on August 30th. This gradual drop strategy is a masterstroke – striking a balance between scarcity and global reach that has driven demand to the max.

"As Featured In": A Pop Culture Tribute

The "As Featured In" campaign is a journey through pop culture history. McDonald's reminds us that it's been everywhere: in Seinfeld , Loki , First Lady , and Space Jam .

Iconic items like the Quarter Pounder and the Big Mac are the stars here, tied to specific movie scenes (remember the Big Mac in Seinfeld or the Quarter Pounder in Sugar-Free Orbiting ?).

Palace is stepping into this head-on, placing a QR code promotion on McNuggets boxes. Scan it, and you have access to exclusive streetwear. This fusion of fast food and fashion leverages Palace's laid-back style and their bullet-point descriptions to engage young people . Brands are becoming part of everyday lifestyles.

This partnership not only celebrates McDonald's status, but also highlights its connection to skateboarding culture through the authenticity of Palace. Respect!