New Era x Supreme Box Logo Beanie Magenta (FW25)

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Products marked "48H✔" next to the size will ship within 2 days. Other items will ship within 5–14 business days, with an extension possible for unique pairs. Returns or exchanges are possible within 14 days of receiving your order.

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The Supreme x New Era® Box Logo Beanie Magenta is the annual release from the Box Logo series, co-created by Supreme and New Era as part of the Fall/Winter 2025 collection. This release continues the long-standing tradition of winter beanies featuring the iconic Box Logo patch, which drop in minutes and return to rotation all winter long. This style is for those looking for a bold pop of color and clear branding with streetwear credentials. At Aplug, you can buy it with certain provenance—every product is verified for authenticity and shipped deadstock with a full set of tags in its original packaging .

The color scheme features a vibrant magenta on this classic cuffed cap made of finely knitted acrylic . A rectangular red patch with white "Supreme" embroidery and a side New Era® logo create a striking, recognizable effect. The rolled cuff construction creates a double layer over the forehead for added insulation on colder days, while the shape, with a rounded panel and reinforced seams, maintains its shape despite frequent wear. This accessory works both as a practical winter layer and as a statement piece in daytime outfits, photos, and highly branded fits.

The simplest style is contrast: a black or gray puffer jacket, faded denim, and white sneakers —the magenta does all the work. For the more adventurous, a tonal scheme works: a pink/pale pink sweatshirt, beige cargo pants, and a hat as the strongest accent; in a minimalist version, it's a great contrast to all-black or olive military-style clothing. Wear it rolled up higher for a bold street vibe and a sharper line, or tucked in lower for cooler temperatures; avoid competing color accessories near your face—let the Box Logo be the only telltale sign.

What makes the Supreme x New Era® Box Logo Beanie Magenta different?

• Dense acrylic knit fabric – provides good insulation at a low weight, dries quickly and does not absorb moisture like wool, which is practical in the city.
• Double cuff (cuffed) – the second layer above the forehead really increases warmth and improves wearing comfort on windy days.
• Durable, multi-layer embroidery – the bold relief on the Box Logo patch and New Era® logo maintains sharp edges and prevents fraying with use.
• Intense magenta – a saturated, slightly neon shade increases the visibility of the element and creates a clear styling point.
• Resistance to pilling and color loss – acrylic with stable color (colorfast) stays fresh longer in everyday wear.
• Reinforced top seams – better shape retention and less risk of stretching when frequently put on/taken off.
• Limited-edition drop – the annual Box Logo release enhances collectibility and recognition in the streetwear scene.
• Retail price $44 (premiere) – a clear benchmark when purchasing on the secondary market.