Asics x Kiko Kostadinov

Details that make the difference: Tech-Wear at its finest

The Asics x Kiko Kostadinov sneakers are a masterpiece of technical construction . There's no slouching here. The uppers are a mix of breathable mesh, molded PU, and synthetic leather, accented with TPU overlays. Kiko cuts these materials with the precision of a surgeon, showcasing his sartorial roots.

How can you spot these shoes on the street? Look for the crazy topographic patterns on the sides and the architectural TPU cages. It looks alien, but it also works—it keeps your foot in check. The FLUIDFIT cage technology hugs your foot like a second skin, and the TRUSSTIC system ensures you don't twist your ankle while running for the bus (or a fashion show).

And what about underfoot? Pure comfort. The advanced cushioning system combines several technologies. FlyteFoam Propel provides a powerful kick, while the legendary GEL (front and rear!) absorbs shock like a pelican. Newer models even feature dual GEL insoles and FF BLAST PLUS ECO foam. It's like walking on clouds.

Importantly, the team also thinks about the planet—they use 30% recycled materials in the uppers. Unisex sizing and a neutral fit mean anyone can slip into these shoes. And the colors? From stark earth tones to futuristic metallics, these are shoes that work with any style.

Grails and must-haves from Asics x Kiko Kostadinov

Let's get down to business. The GEL-KIRIL 3 is absolutely stunning. Topographic patterns, toe detailing, and that exaggerated outsole—it's a shoe that screams "I'm different." Inside, of course, there's FLYTEFOAM® PROPEL and GEL cushioning .

For fans of the retro-tech aesthetic, we have the GEL-Kayano 20 (known as the UB10-S). It's a curated model that takes a 2010 runner and puts it through a Kiko filter. It features a FLUIDFIT cage, dual-GEL cushioning, and a triple-layer sole inspired by... paper cutouts. Sounds strange? It looks fantastic.

Colors like Hunter Green , Dark Grape , and Moss Green are pure poetry. The blend of satin and mesh in these shades is pure luxury.

And let's not forget the GT-2160 . It's a tribute to the early 2000s running style (Y2K vibe!), with dynamic layers and reflective elements. The Novalis line, on the other hand, brings us the GEL-STYRAX – an outdoor vibe with an urban twist. And what about the future? Get ready for the Tabi Sneaker (SS26) with a split toe (Japan vibes!) and the smooth, organic GEL-Kinetic Fluent . It's going to be a wild ride.

The Kiko Effect: How Has ASICS Changed?

Let's not be afraid of this word: Kiko revolutionized. His design influence transformed ASICS from being associated solely with "dad shoes" for running around the park to becoming a player in the world of high fashion. He showed that utilitarian design can be sexy.

His method of digging into the archives is masterful. Instead of reinventing the wheel, he takes proven technologies and reframes them. This has earned ASICS the respect of not only runners but also hypebeasts and fashion critics. It's a perfect example of how the slogan " performance meets style" isn't just marketing fluff.

The success of the early drops (2018-2019) demonstrated that the market was hungry for this aesthetic. The creation of the Novalis line and the studio collaboration model only confirmed that Kiko had become an integral part of the brand's DNA. It set the trend for the architectural, hybrid footwear we now see everywhere.

His cultural influence is undeniable. He set the standard for how major sports corporations should collaborate with independent creators. Respect!

What does the future hold?

This is just the beginning. The ASICS x Kiko Kostadinov partnership is reaching a new level, targeting expanded product categories . It's no longer just shoes, it's a whole lifestyle. Novalis Season 3 (launching in December 2025) promises to be a big one. Apparel is arriving – for example, the SATUREJA Coat in merino wool. Bouclé, argyle prints… it's all about luxury.

The philosophy? Creating "tools for thoughtful living." We're moving from sneakers to full lifestyle collections . The line between sport and fashion is completely blurring.

They're also showing no signs of slowing down in footwear. Experiments with organic materials, split-toe hybrids (Tabi!), scutoid GEL technology in the GEL-Kinetic Fluent model... Things are definitely happening. Importantly, they're focusing on non-seasonal designs . These aren't just for one season; they're an investment in style.

Collaborations with Hysteric Glamour and Heaven demonstrate the Kiko x ASICS ecosystem's openness and creativity. With Laura and Deanna Fanning on board, this train is hurtling straight into the future, and we want to be on it!