The UNDEFEATED and Nike collaboration returns, this time with the Air Max 95 for the Holiday 2025 season. It's a fusion of one of the most iconic running silhouettes of the '90s with a brand that has been crafting its own aesthetic for two decades, based on military, utility, and rugged streetwear. The new version of the AM95 retains its signature layered construction, but features a set of details unique to UNDEFEATED.
UNDEFEATED has been a key brand and boutique in sneaker culture since 2002. Its image is based on a simple, military-inspired visual code and minimalism that blends athletic functionality with the street style of Los Angeles. Collaborations with Nike are a staple of the brand's history – highlights include the Air Jordan 4 from 2005, the Air Max 97 from 2017, and the Air Force 1 series with its distinctive five-bar logo. Each of these collaborations utilized a distinct approach: a limited color palette and strong, repetitive branding. The AM95 "Black" fits precisely this mold.
The Air Max 95 debuted in 1995 as Nike's first shoe with visible Air cushioning not only in the heel but also in the forefoot. Sergio Lozano's design was inspired by the anatomy of the human body—the layered upper was meant to evoke muscles and tendons. The silhouette quickly transcended the track and found its way onto the streets of major cities, particularly in the subcultures of New York and Japan. Over the years, dozens of releases have been released, but it was the collaborations that best showcased the 95's potential as a lifestyle model.
The UNDEFEATED versions are done in black and off-white with accents of green and red, reminiscent of one of the brand's most recognizable collaborations – the 2017 Air Max 97. The upper combines mesh, leather, and shiny patent leather, and is finished with a metallic mini-Swoosh and metal lace lock. A signature UNDEFEATED stripe runs across the side panel, making the shoe instantly recognizable.
This release doesn't try to forcefully change the DNA of the 95. Rather, it takes its recognizable silhouette and adds the elements UNDEFEATED is known for: a simple color scheme, a military vibe, and a bold logo. If you're looking for Air Max sneakers that aren't overly flashy but still have a distinctly streetwear feel, this collaboration delivers. The versatile color scheme, premium finish, and nod to the brand's history make this pair definitely worth checking out.
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Undefeated x Nike Air Max 95 SP Black
